CONCEPT NOTE
INTERNATIONAL TRAINING ON EFFECTIVE SPEECH WRITING AND SPEECH MAKING FOR LEADERS
COURSE BACKGROUND
In today’s dynamic world, effective communication is paramount for leaders across all sectors. The ability to craft compelling speeches and deliver them with impact is not merely a soft skill, but a critical strategic asset. Leaders often face the challenge of conveying complex ideas, inspiring action, and building consensus across diverse audiences, yet many lack formal training in the nuances of rhetorical strategy, persuasive writing, and impactful delivery. This gap can lead to missed opportunities for influence, misinterpretations of critical messages, and ultimately, a diminished capacity to drive desired change and foster strong leadership.
ECAS Institute, committed to developing holistic leadership capabilities, recognizes the vital role of powerful communication in effective governance, advocacy, and organizational success. ECAS offers this specialized training course to directly address the identified need for enhanced speech writing and public speaking skills among leaders. This initiative aligns with ECAS’s broader mission to empower professionals with the comprehensive skill sets required to navigate complex challenges, articulate vision, and inspire action in their respective fields.
This course is specifically designed to bridge the gap between leadership potential and communication impact. It will provide leaders with a structured approach to developing persuasive narratives, mastering the art of delivery, and connecting authentically with their audiences. By honing these essential skills, ECAS aims to empower participants to become more influential communicators, capable of driving their agendas, inspiring their teams, and effectively representing their organizations or causes on any platform.
COURSE OBJECTIVES OF THE TRAINING
Upon completion of this training, participants will be able to:
- Identify the key elements of a powerful and persuasive speech tailored for leadership communication.
- Apply strategic writing techniques to structure compelling narratives and convey complex messages clearly and concisely.
- Develop and utilize effective speechmaking techniques to deliver presentations with confidence, impact, and authenticity.
- Understand how to adapt speeches and delivery styles for different audiences, contexts, and communication objectives.
WHAT YOU WILL LEARN
This course will equip leaders with the foundational principles and practical skills for impactful public speaking. You will learn:
- The core components that make a speech effective, persuasive, and memorable for a leadership audience.
- Practical strategies for researching, outlining, drafting, and refining speeches to ensure clarity, coherence, and impact.
- Techniques for mastering verbal and non-verbal delivery, including voice modulation, body language, and audience engagement.
- How to tailor your message and delivery to resonate with diverse audiences, whether for internal teams, public addresses, or media engagements.
- Methods for handling questions, managing nerves, and maintaining composure under pressure during public speaking engagements.
DURATION AND PROGRAM
This is a structured training course. The program is designed to provide a comprehensive and intensive learning experience, blending theoretical insights with extensive practical exercises and personalized feedback. The detailed program schedule, including specific session timings, practical workshops, and opportunities for individual coaching, will be communicated prior to the training commencement.
TARGET PARTICIPANTS
This course is specifically designed for leaders across various sectors and experience levels who wish to enhance their public speaking and communication skills. The target audience includes:
- Senior Executives and Managers: Looking to improve internal and external communications.
- Government Officials and Policymakers: Needing to articulate policies, vision, and engage constituents.
- Team Leaders and Project Managers: Aiming to inspire and motivate their teams.
- Advocates and Public Figures: Seeking to build support for their causes.
- Communication Professionals: Who advise leaders or deliver high-stakes presentations.
- Entrepreneurs and Business Owners: Presenting to investors, partners, and customers.
TRAINING MODULES
The course is structured into comprehensive modules, guiding participants through the entire process of impactful speech writing and delivery:
| No | Module | Details | |
| 1. | Foundations of Powerful Communication for Leaders |
This module introduces the strategic importance of effective speech writing and delivery in leadership. It will cover the core principles of communication and how they apply to influential public speaking.
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| 2. | Crafting the Compelling Speech: Writing for Impact |
This module delves into the art and science of speech writing, focusing on structuring narratives that inform, persuade, and inspire. Participants will learn practical techniques for developing content that resonates.
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| 3. | Mastering the Art of Speech Delivery: Making it Count |
This module focuses on the practical techniques of delivering a speech with confidence, authority, and authenticity. Participants will engage in exercises to refine their verbal and non-verbal communication skills.
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| 4. | Tailoring Your Message for Diverse Audiences and Contexts |
This module explores how leaders can adapt their speeches and delivery styles to different audiences, contexts, and communication objectives, from formal presentations to impromptu remarks.
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TRAINING STYLE
The modules will be taught through PowerPoint presentations, and lectures and will include a case study/field visit, breakout sessions, case studies and other interactive discussion components.
The course will also include a few guest speakers, both in person and via Zoom and other online learning platforms for overseas speakers. This provides useful real-world insights alongside the more theoretical aspects of the course.
The conference faculty shall consist of experienced decision makers, as well as practitioners and representatives from established educational and research institutions active around climate change, engineering and international development. Throughout the course, theoretical presentation of concepts will be moderated and more group discussions and plenary engagements will be optimized. PowerPoint presentations will be made by facilitators and resource persons, to highlight key concepts before embarking on group work.
GENERAL NOTES
- Training manuals and additional reference materials are provided to the participants.
- Upon successful completion of this course, participants will be issued with a certificate.
- We can also do this as a tailor-made course to meet organization-wide needs. Contact us to find out more: info@ecasiafrica.org.
- Payment should be sent to our bank account before the start of training and proof of payment sent to: info@ecasiafrica.org.
ABOUT ECAS INSTITUTE
The ECAS Institute designs and delivers independent and targeted training, research, and consulting services. Our work focusses on climate change and resilience building, carbon markets, renewable energy, nature-based solution, biodiversity conservation, agriculture and food systems, We are located in Nairobi Kenya and work across the African region. We have implemented training and research assignments in Kenya, Tanzania, Uganda, South Sudan, Somalia, Malawi, Rwanda, Congo, and South Africa. Globally, we have supported our partners from the UK, Denmark, Italy, Sweden, Germany, and USA.