International Training on Personnel Branding, Mentorship and Coaching Strategies

Environmental Capacities and Sustainability (ECAS) Institute

Course Background

In today’s competitive professional and corporate environment, personal branding,
mentorship, and coaching are essential for career growth, leadership development,
and organizational success. These strategies empower professionals to differentiate
themselves, build credibility, and foster high-performing teams.

This ECAS training equips participants with practical tools to build strong personal
brands, design mentorship frameworks, and apply coaching techniques that drive
professional development and leadership excellence.

Course Objectives

Develop a strong personal brand aligned with professional goals

Understand mentorship and coaching in talent development

Apply effective coaching techniques for performance improvement

Design mentorship programs that support leadership growth

Strengthen professional influence through networking and thought leadership

Leverage digital platforms for branding and visibility

What You Will Learn

Building a compelling personal brand for career success

Developing and managing mentorship frameworks

Coaching strategies for leadership and high performance

Using digital branding tools and social media effectively

Leadership development through mentorship and succession planning

Psychological principles in coaching and motivation

Target Participants

This course is designed for HR professionals, business leaders, career coaches,
mentors, corporate trainers, entrepreneurs, and professionals seeking to enhance
their personal branding, mentorship, and coaching skills.

Training Style

The training adopts an interactive and experiential approach combining expert-led
discussions, practical workshops, role-playing simulations, live coaching
demonstrations, peer feedback, and digital branding exercises such as LinkedIn
optimization and social media strategy development.

Training Modules

NoModuleDetails1The Power of Personal BrandingUVP development, brand storytelling, digital branding, case studies2Fundamentals of Mentorship and CoachingMentorship vs coaching, psychology, EI, core coaching skills3Designing and Implementing Mentorship ProgramsProgram design, mentor-mentee matching, impact measurement4Coaching for Leadership and Career GrowthGROW model, feedback, career transitions, performance coaching5Digital Presence and Thought LeadershipOnline branding, networking, public speaking, reputation management6Action Planning for Career and Leadership DevelopmentPersonal action plans, goal setting, peer feedback, progress tracking

General Notes

Training manuals and reference materials provided

Certificate issued upon successful completion

Tailor-made courses available for organizations

Contact: info@ecasiafrica.org

About ECAS Institute

The ECAS Institute designs and delivers independent training, research, and consulting
services focusing on climate change, resilience building, carbon markets, renewable
energy, biodiversity conservation, agriculture, and food systems. Based in Nairobi,
Kenya, ECAS works across Africa and globally.