International Training on Business Writing with Impact

Course Background

Clear, concise, and impactful writing is a critical skill in today’s fast-paced and information-saturated professional environment. Whether communicating with partners, donors, colleagues, or clients, professionals need to write with clarity, purpose, and influence.

Unfortunately, many organizational documents—such as memos, emails, briefs, and reports—fail to communicate their messages effectively. Common issues include overly complex language, lack of structure, unclear calls to action, or misalignment with audience expectations.

To address these challenges, the **Environmental Capacities and Sustainability Institute (ECAS)** offers this course to help professionals develop high-impact business writing skills. The training focuses on practical techniques for planning, drafting, and editing documents that inform, persuade, and inspire action.

Participants will gain tools to improve their written communication across a range of formats—ensuring that their messages are not only read but remembered.

Course Objectives

Apply principles of clear and effective business writing.

Tailor written communication for diverse professional audiences.

Structure emails, memos, briefs, and reports for maximum impact.

Edit for clarity, tone, and professional style.

Convey complex information in a simple and persuasive manner.

What You Will Learn

How to plan and structure professional documents with a clear purpose.

Techniques for writing clear, concise, and action-oriented messages.

Strategies for adapting tone and format to different readers and platforms.

Tools and frameworks for editing and polishing your writing.

Best practices for writing emails, memos, executive summaries, and briefings.

Training Modules

NoModuleDetails1Foundations of Business WritingThis module builds a strong foundation in the principles and characteristics of effective business communication.2Structuring Your MessageLearn how to organize content logically and clearly to strengthen message delivery using techniques like the pyramid principle.3Clarity, Style, and ToneExpress your ideas clearly with the appropriate tone and style, avoiding common writing pitfalls.4Writing Key Business DocumentsGain practical experience writing impactful emails, memos, reports, and executive summaries.5Editing and Reviewing for QualityLearn how to edit for clarity, flow, and correctness, including self-editing techniques and peer reviews.6Practical Writing LabApply your learning to real-world tasks, with peer feedback and group editing sessions.

General Notes

Training manuals and additional reference materials will be provided to participants. Upon successful completion of this course, participants will receive a certificate.

We also offer tailor-made courses to meet specific organizational needs. Contact us for more details: info@ecasiafrica.org

Payments should be made to our bank account before the start of the training, and proof of payment should be sent to: info@ecasiafrica.org

About ECAS Institute

The **ECAS Institute** designs and delivers independent and targeted training, research, and consulting services in climate change, resilience building, carbon markets, renewable energy, nature-based solutions, and more. Located in Nairobi, Kenya, ECAS operates across the African region and partners globally with organizations in the UK, Denmark, Italy, Sweden, Germany, and the USA.