International Training on Behaviour Change Communication for Sustainability
Driving Pro-Environmental Behaviours for a Sustainable Future
Course Background
Achieving true sustainability requires fundamental shifts in human behaviour. Addressing environmental challenges, such as climate change, pollution, and biodiversity loss, demands more than just policy and technology—it requires changing how individuals, communities, and organizations act every day. ECAS Institute is committed to advancing sustainable development and strengthening capacities for impactful environmental action, recognizing that behaviour change communication (BCC) is a critical tool in promoting sustainability.
This course aims to equip participants with the skills needed to design, implement, and evaluate effective BCC initiatives, aligning with ECAS’s mission to foster innovative solutions for global sustainability goals. The course bridges the gap between sustainability aspirations and actual behavioural outcomes, empowering participants to become effective agents of change.
Course Objectives
Explain the foundational theories and models of behaviour change communication relevant to sustainability challenges.Conduct effective audience analysis and identify barriers and drivers of pro-environmental behaviours.Design strategic behaviour change communication campaigns tailored to specific sustainability objectives.Develop compelling messages and select appropriate communication channels for promoting sustainable practices.Plan for monitoring and evaluating behaviour change communication initiatives to measure impact.What You Will Learn
The key concepts and theoretical frameworks behind human behaviour change, specifically applied to environmental and sustainability issues.How to conduct research to understand your target audience’s motivations, barriers, and behaviours related to sustainability.A step-by-step process for planning and designing effective BCC campaigns for various sustainability challenges (e.g., waste reduction, energy saving, sustainable consumption).Techniques for crafting persuasive and culturally relevant messages, and how to choose the most effective communication channels.Methods for implementing, monitoring, and evaluating the success of behaviour change campaigns.Training Modules
Foundations of Behaviour Change for Sustainability: Explore human behaviour in sustainability challenges, behaviour change theories, and barriers to pro-environmental behaviours.Designing a Behaviour Change Communication Strategy: Learn how to define the problem, segment audiences, and set behaviour change objectives.Developing Compelling Messages and Channels: Understand message design principles, storytelling, and selecting appropriate communication channels.Implementation, Monitoring, and Evaluation of BCC Campaigns: Plan campaigns, engage stakeholders, and evaluate the impact of your BCC initiatives.Target Participants
This course is ideal for professionals involved in promoting sustainable practices and influencing public behaviour, including:
Sustainability Professionals in government, NGOs, and private sectorEnvironmental Educators and CommunicatorsPublic Relations and Marketing ProfessionalsUrban Planners and Community Development WorkersPolicy Makers and Program ManagersResearchers and AcademicsAdvocates and Campaigners
